{"id":351,"date":"2018-11-30T07:52:30","date_gmt":"2018-11-30T07:52:30","guid":{"rendered":"https:\/\/www.trickwebstudio.com\/?page_id=351"},"modified":"2019-05-20T23:25:16","modified_gmt":"2019-05-20T23:25:16","slug":"analiza-konkurencije","status":"publish","type":"page","link":"https:\/\/www.trickwebstudio.com\/analiza-konkurencije\/","title":{"rendered":"Analiza konkurencije"},"content":{"rendered":"\t\t
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Analiza konkurencije<\/strong> je jedan od prvih koraka koji potrebno da napravite prilikom izrade profesionalnog web sajta. Ona vam omogu\u0107ava:<\/p>

  • uvid u va\u0161u trenutnu poziciju na digitalnom tr\u017ei\u0161tu<\/li>
  • uvid u poziciju va\u0161e digitalne konkurencije<\/li>
  • mogu\u0107nost da precizno postavite ciljeve va\u0161eg napredovanja<\/li>
  • mogu\u0107nost da precizno isplanirate vreme i bud\u017eet koji su vam potrebni da biste do\u0161li do \u017eeljenih ciljeva<\/li><\/ul>

    U daljem tekstu nave\u0161\u0107emo detaljna obja\u0161njenja procesa analize digitalne konkurencije. Pre toga nave\u0161\u0107emo vam primer iz na\u0161e prakse.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Analiza digitalne konkurencije kroz primer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    U ovom primeru nave\u0161\u0107emo benefite analize digitalne konkurencije za stomatolo\u0161ku ordinaciju iz Beograda. Potrebna je izrada novog web sajta. Cilj web sajta je da uve\u0107a koli\u010dinu pacijenata koja dolazi sa interneta. Zvu\u010di jednostavno zar ne? Hajde da vidimo za\u0161to je u ovom slu\u010daju analiza digitalne konkurencije bila dokument od klju\u010dnog zna\u010daja.<\/p>

    Da bi ozbiljno pozicionirali bilo koju firmu na internetu potrebno je imati informacije:<\/p>

    • koja je va\u0161a trenutna pozicija<\/li>
    • ko je va\u0161a konkurencija<\/li>
    • koliko novca i vremena je va\u0161a konkurencija ulo\u017eila u poziciju na kojoj se danas nalazi<\/li>
    • koliko novca i vremena je potrebno da vi ulo\u017eite da biste do\u0161li u poziciju da parirate va\u0161oj konkurenciji<\/li><\/ul>

      Na primeru ispod mo\u017eete videti jedan od alata koji se koristi u analizi digitalne konkurencije.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"analiza-digitalne-konkurencije-1-1024x526\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"analiza-digitalne-konkurencije-2-1024x534\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Analiza digitalne konkurencije je dokument koji sadr\u017ei mnogo vi\u0161e informacija od ovih koje su prikazane. Na osnovu prikazanih slika mo\u017ee se videti koliko konkurencija ula\u017ee u organsku pretragu (SEO), a koliko u pla\u0107ene reklame (PPC). U ovom prikazanom slu\u010daju mo\u017ee se videti da je konkurencija ulagala i u SEO (organska pretraga), i u pla\u0107ene reklame na Googlu. U ovom slu\u010daju konkurencija ula\u017ee 785$ mese\u010dno samo za pla\u0107ene reklame na Googlu. Pored pla\u0107enih reklama postoji ulaganje u reklamiranje na dru\u0161tvenim mre\u017eama. Ukupna mese\u010dna poseta konkurentskom web sajtu je oko 15 000. Odakle dolaze posete? Iz kojih zemalja? Kada shvatite koliko se zapravo ula\u017ee u digitalno prisustvo va\u0161e konkurencije, u mogu\u0107nosti ste da realnije postavite i planirate svoje ciljeve.<\/p>

      Na osnovu dokumenta o analizi digitalne konkurencije bi\u0107ete u mogu\u0107nosti:<\/p>

      • realno postavite ciljeve va\u0161e firme<\/li>
      • isplanirate vreme koje vam je potrebno da dostignete ciljeve<\/li>
      • isplanirate optimalni mese\u010dni bud\u017eet za ulaganje<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Kakve analiza digitalne konkurencije veze ima sa izradom web sajta?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\tProfesionalna izrada web sajta je proces koji vam omogu\u0107ava bolju startnu poziciju na Googlu. Web sajt se od starta pravi tako da njegove strane budu SEO friendly. Prvi korak prilikom izrade web sajta je pravljenje informacione \u0161eme. Kada je informaciona \u0161ema sajta izradjena u skladu sa SEO zahtevima, vi ste u mogu\u0107nosti da izbegnete ispravke gre\u0161aka koje bi se javile prilikom faze optimizacije za pretra\u017eiva\u010de.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        \u0160ta je analiza digitalne konkurencije?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\tAnaliza digitalne konkurencije je dokument, koji se izradjuje na osnovu podataka koji se skupljaju pomo\u0107u programa za analizu digitalne konkurencije. Pru\u017ea vam uvid u va\u0161u trenutnu poziciju na internetu, poziciju va\u0161e konkurencije. Takodje, omogu\u0107ava vam da precizno isplanirate sve faze va\u0161e digitalne ekspanzije. \u0160to je najva\u017enije omogu\u0107ava vam da realno isplanirate vreme i bud\u017eet.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        Koliko ko\u0161ta analiza digitalne konkurencije?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Analiza konkurencije je veoma skupa usluga. Samo licenca za 1 alat za analiziranje ko\u0161ta 99$ mese\u010dno. U zavisnosti koliko \u017eelite da va\u0161 izve\u0161taj bude detaljan podaci se mogu izvu\u0107i kori\u0161\u0107enjem 1 ili vi\u0161e alata. Planiranje bud\u017eeta za ovu uslugu treba da krene od 150 eura pa na vi\u0161e.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        Analiza konkurencije + analiza klju\u010dnih re\u010di<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Ukoliko ste odlu\u010dili da uradite analizu digitalne konkurencije za va\u0161 biznis, preporu\u010dujemo da istovremeno uradite i analizu klju\u010dnih re\u010di. Ta 2 tipa informacija su povezana.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Analiza konkurencije je jedan od prvih koraka koji potrebno da napravite prilikom izrade profesionalnog web sajta. Ona vam omogu\u0107ava: uvid u va\u0161u trenutnu poziciju na digitalnom tr\u017ei\u0161tu uvid u poziciju va\u0161e digitalne konkurencije mogu\u0107nost da precizno postavite ciljeve va\u0161eg napredovanja mogu\u0107nost da precizno isplanirate vreme i bud\u017eet koji su vam potrebni da biste do\u0161li do […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"151","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"yoast_head":"\nAnaliza konkurencije - Trick Web Studio<\/title>\n<meta name=\"description\" content=\"Analiza konkurencije je jedan od prvih koraka koji potrebno da napravite prilikom izrade profesionalnog web sajta. 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