{"id":444,"date":"2018-12-01T12:34:35","date_gmt":"2018-12-01T12:34:35","guid":{"rendered":"https:\/\/www.trickwebstudio.com\/?page_id=444"},"modified":"2018-12-26T09:18:43","modified_gmt":"2018-12-26T09:18:43","slug":"ux-ui-web-dizajn","status":"publish","type":"page","link":"https:\/\/www.trickwebstudio.com\/ux-ui-web-dizajn\/","title":{"rendered":"UX \/ UI web dizajn"},"content":{"rendered":"\t\t
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Uspe\u0161an web sajt je potrebno da bude dizajniran sa estetske i korisni\u010dke strane. Unikatni UX (korisni\u010dko iskustvo) i UI (korisni\u010dki interfejs) predstavlja najbolji na\u010din da se pove\u017eete sa svojim korisnicima, i osigurate njihovu zainteresovanost za va\u0161 web sajt.\u00a0<\/p>

Kreiranje korisni\u010dkog iskustva (UX) je analiti\u010dki deo procesa. Rezultat ovog procesa je kako va\u0161 sajt izgleda, i kakve emocije izaziva kod korisnika. Uklju\u010duje dosta istra\u017eivanja u kom se analizira i optimizuje korisni\u010dko iskustvo. UX uklju\u010duje dosta psihologije i sociologije, jer u toj fazi te\u017eimo da precizno defini\u0161emo va\u0161u ciljnu (target) grupu korisnika. Da bi\u00a0 definisali va\u0161u target grupu, potrebno je da je razumemo va\u0161e potencijalne korisnike, i da se poistovetimo sa njihovim potrebama.<\/p>

Sa druge strane kreiranje korisni\u010dkog interfejsa (UI) je vi\u0161e tehni\u010dki deo procesa. Rezultat ovog procesa je funkcionalni deo izgleda va\u0161eg web sajta. Koliko brzo i na koji na\u010din \u0107e va\u0161i korisnici dolaziti do informacija koje tra\u017ee.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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41%<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prose\u010dna poseta u konverziji za web sajtove koje mi radimo<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPove\u0107aj moju konverziju<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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UX i UI prikazuju snagu i glas va\u0161eg brenda na ekran monitora. Oni se medjusobno dopunjuju, rade u tandemu stvaraju\u0107i sjajan proizvod. Udru\u017eenim snagama UX i UI kreiraju odli\u010dno korisni\u010dki do\u017eivljaj koji ga vodi na unapred odredjen put koji se zove tok korisnika (User Flow). Mi smo tu da i koji se brinu o tome da taj put direktno podr\u017eava Va\u0161e biznis ciljeve dok istovremeno odgovara na korisni\u010dke potrebe i interese. Neophodno je da integrisani digitalni do\u017eivljaj va\u0161eg web sajta konektuje va\u0161 brend sa ljudima koji vam mogu biti od najve\u0107eg zna\u010daja.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Kako mi to radimo?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Svaki piksel na web sajtu doprinosi ultimativnom korisni\u010dkom iskustvu. Svaki detalj je zna\u010dajan. Mi strate\u0161ki koristimo i testiramo UX (korisni\u010dko iskustvo) da bi omogu\u0107ili korisnicima va\u0161eg web sajta da postignu ciljeve na va\u0161em web sajtu. Bez obzira da li je krajnji cilj kupovina proizvoda, prijava na newsletter, ili da vas direktno kontaktiraju. Na\u0161a UX strategija identifikuje \u0161ta je najva\u017enije va\u0161em korisniku i poma\u017ee mu da stigne do \u017eeljenog cilja. Kada je kreiranje informacione arhitekture i prototipa va\u0161eg web sajta zavr\u0161ena, po\u010dinjemo sa izradom korisni\u010dkog interfejsa (UI), koji \u0107e omogu\u0107iti korisnicima da se emocijalno pove\u017eu sa va\u0161im brendom.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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UX \/ UI Proces izrade web sajta<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Web sajt treba da bude merljiv po broju poseta, broju novih korisnika, i prodaja koje ostvaruje. Da bi to postigli, pre izrade sajta potrebno je da identifikujemo va\u0161e target korisnike, istra\u017eimo va\u0161u konkurenciju i pripremimo strategiju za izradu web sajta.\u00a0Izradom analize i strategije izrade web sajta vi:<\/p>

  • slu\u0161ate potrebe va\u0161ih korisnika i unapredjujete njihovo iskustvo sa va\u0161im web sajtom konstantno<\/li>
  • korisnici sti\u010du poverenje u va\u0161 brend, i ostaju vam verni<\/li>
  • va\u0161 web sajt dovodi nove klijente ili prodaje proizvode<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Analiza korisnika<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Istra\u017eujemo i analiziramo:<\/p>

    • ko su va\u0161i korisnici,<\/li>
    • \u0161ta va\u0161i korisnici \u017eele,<\/li>
    • koji su im ciljevi,<\/li>
    • gde kupuju i gde ih tra\u017ee usluge,<\/li>
    • \u0161ta misle o va\u0161em proizvodu ili brendu<\/li><\/ul>

      Do informacija dolazimo putem ankete, i pra\u0107enjem pona\u0161anja va\u0161ih korisnika na postoje\u0107em sajtu.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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      Kreiranje profila korisnika<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      U ovoj fazi kreira se profil prose\u010dnog korisnika web sajta. Ulazni podaci o prose\u010dnom korisniku dolaze iz prehodne faze. Ovaj profil daje odgovor na pitanja:<\/p>

      • koje informacije su korisniku potrebne,<\/li>
      • kako dolazi do njih,<\/li>
      • koje su prepreke na putu dola\u017eenja do tih informacija.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        Mapa scenarija i mapa sajta<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Kreiranje mape scenaria prose\u010dnog korisnika prikazuje:<\/p>

        • kako se korisnik kre\u0107e po web sajtu,<\/li>
        • koje su mu potencijalne putanje dola\u017eenja do informacija<\/li><\/ul>

          Slede\u0107i korak je pravljenje mape sajta (informaciona arhitektura).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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          Kreiranje Wireframe i Prototipa<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Wireframe-ovi se koriste da bi konektovali vizuelni dizajn sajta sa informacionom arhitekturom. Poma\u017ee u prioritizovanju sadr\u017eaja na strani. Prototip je probna verzija sajta koja je najbli\u017ea web sajt interfejsu koji \u0107e se izradjivati.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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          Dizajn korisni\u010dkog interfejsa (UI)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Izrada web dizajna celog sajta koja izmedju ostalog obuhvata:<\/p>

          • odredjivanje tipografije,<\/li>
          • primarnih i sekundarnih boja,<\/li>
          • fotografije,<\/li>
          • tekstovi,<\/li>
          • poruke<\/li>
          • razvoj web sajta,<\/li>
          • responsive web dizajn<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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            Pu\u0161tanje u rad, iteracije, pobolj\u0161anje<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            Web sajt je pu\u0161ten u rad. U njega su ugradjeni svi potrebni dodaci za pra\u0107enje pona\u0161anja korisnika, kao \u0161to je Google Analitics, Heat maps, i sli\u010dno.\u00a0 Nakon pu\u0161tanja web sajta, prati se pona\u0161anje korisnika, konverzija, digitalni marketing,\u00a0 i sve se unapredjuje u skladu sa tim podacima.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            Uspe\u0161an web sajt je potrebno da bude dizajniran sa estetske i korisni\u010dke strane. Unikatni UX (korisni\u010dko iskustvo) i UI (korisni\u010dki interfejs) predstavlja najbolji na\u010din da se pove\u017eete sa svojim korisnicima, i osigurate njihovu zainteresovanost za va\u0161 web sajt.\u00a0 Kreiranje korisni\u010dkog iskustva (UX) je analiti\u010dki deo procesa. Rezultat ovog procesa je kako va\u0161 sajt izgleda, i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"yoast_head":"\nUX \/ UI web dizajn - Trick Web Studio<\/title>\n<meta name=\"description\" content=\"Uspe\u0161an web sajt je potrebno da bude dizajniran sa estetske i korisni\u010dke strane. 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