{"id":662,"date":"2018-12-03T10:57:11","date_gmt":"2018-12-03T10:57:11","guid":{"rendered":"https:\/\/www.trickwebstudio.com\/?p=662"},"modified":"2018-12-09T09:07:04","modified_gmt":"2018-12-09T09:07:04","slug":"10-stvari-koje-vasi-klijenti-zele-da-znate-o-njima","status":"publish","type":"post","link":"https:\/\/www.trickwebstudio.com\/10-stvari-koje-vasi-klijenti-zele-da-znate-o-njima\/","title":{"rendered":"10 stvari koje va\u0161i klijenti \u017eele da znate o njima"},"content":{"rendered":"\n

Koliko dobro poznajete svoje klijente? Te\u0161ko pitanje. Jedan od na\u010dina da nadjete odgovor na ovo pitanje jeste da pogledate studiju iz socijalne psihologije na ovu temu.<\/p>\n\n\n\n

1. Klijenti vi\u0161e vrednuju kvalitetan servis nego brz servis<\/h2>\n\n\n\n

Skora\u0161nja studija je pokazala da klijenti koji dobijaju uslugu koja je kvalitetna, nego brza, imaju tendenciju da zapamte pozitivan utisak koji su stekli o vama, i preporu\u010de va\u0161u uslugu klijentu.<\/p>\n\n\n\n

\u201c15 minuta u raju je bolje nego 5 minuta u paklu\u201d<\/p>\n\n\n\n

2.Klijenti vole personalizaciju, i spremni su za to i vi\u0161e da plate<\/h2>\n\n\n\n

Mogu\u0107e je da uve\u0107ate interesovanje klijenata za 23% (bez promene kvaliteta servisa) samo na osnovu toga \u0161to va\u0161u komunikaciju sa klijentom personalizujete.<\/p>\n\n\n\n

3. Klijenti \u0107e vas br\u017ee zapamtiti ukoliko ih oslovite imenom (zapamtite njihovo ime)<\/h2>\n\n\n\n

\u010cinjenica je da \u0107ete ljudi biti vi\u0161e zainteresovani  i prijatno iznenadjeni ukoliko \u010duju svoje ime prilikom obra\u0107anja njima.<\/p>\n\n\n\n

4.Kada klijentu priredite prijatno iznenadjenje<\/h2>\n\n\n\n

Iskustava koja se najvi\u0161e prepri\u010davaju su ona koja su nastala neo\u010dekivano \u2013 kao prijatno iznenadjenje. Npr. kada date nekom od klijenata besplatnu uslugu \u2013 da bi im ulep\u0161ali dan.<\/p>\n\n\n\n

5. Mali gestovi pa\u017enje nisu skupi a zna\u010de puno<\/h2>\n\n\n\n

Istra\u017eivanja su pokazala da imati zadovoljnog klijenta ima vi\u0161e veze sa va\u0161im pona\u0161anjem i odnosom koji ste izgradili a klijentom nego sa va\u0161om cenom usluga. Npr. vlasnik restorana \u010diji zaposleni imaju zadatak da ostave poklon kartice svojim gostima. Na taj na\u010din grade brend koji se pamti, baziran na povremenim lepim gestovima prema svojim klijentima.<\/p>\n\n\n\n

6. Klijenti \u0107e se zadr\u0161ati na va\u0161im Loyality programima ako ih napravite<\/h2>\n\n\n\n

Klijenti \u0107e se bar duplo du\u017ee zadr\u017eati koriste\u0107i va\u0161e usluge ukoliko imate Loyality program<\/p>\n\n\n\n

7. Klijenti vole brend pri\u010de (storytelling), i prodaja na taj na\u010din je efektivnija<\/h2>\n\n\n\n

Storytelling (brendiranje kroz pri\u010danje pri\u010de) se pokazao kao odli\u010dan na\u010din. Pri\u010de imaju tu mogu\u0107nost da nas \u201ctransportuju\u201d u neki drugi svet dozvoljavaju\u2019i brendovima da ostave mo\u0107nu poruku koja se dugo pamti.<\/p>\n\n\n\n

8. Ukoliko se dvoumite da li da napravite neku inovaciju u va\u0161oj ponudi, va\u0161i klijenti su odli\u010dan resurs za to<\/h2>\n\n\n\n

Na institutu nauka o menad\u017ementu napravljena je studija koja je ispitivala vezu izmedju najboljih klijenata (superstar clients) i inovacija u kompaniji. U studiji 1 193 komercijalno uspe\u0161ne inovacije u 9 industrija. Ispostavilo se da 60% uspe\u0161nih inovacija nastalo od najboljih klijenata.<\/p>\n\n\n\n

9. Prodavanje vremena umesto novca poma\u017ee va\u0161im klijetima da vide vrednost va\u0161eg rada<\/h2>\n\n\n\n

Postoji razlog za\u0161to uspe\u0161ne kompanije u svojim reklamama \u010desto koriste moto koji ima veze sa vremenom npr. (having a good time). Istra\u017eivanje sa Stanforda daje neverovatne rezultate. Klijenti su naklonjeniji brendovima koji u svojim promocijama\/reklamama imaju slogane kao \u0161to su: \u201cdobro provedeno vreme\u201d<\/p>\n\n\n\n

10. Kada spomenete novac, to dovodi do toga da va\u0161i klijenti postanu vi\u0161e okrenuti ka sebi<\/h2>\n\n\n\n

Kada se ljudima spomene novac, oni postaju vi\u0161e okrenuti ka sebi, i manje raspolo\u017eeni da pomognu drugima. Ova rekcija mo\u017ee biti zna\u010dajna kompanijama koje prodaju luksuzne proizvode.<\/p>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

Koliko dobro poznajete svoje klijente? Te\u0161ko pitanje. Jedan od na\u010dina da nadjete odgovor na ovo pitanje jeste da pogledate studiju iz socijalne psihologije na ovu temu. 1. Klijenti vi\u0161e vrednuju kvalitetan servis nego brz servis Skora\u0161nja studija je pokazala da klijenti koji dobijaju uslugu koja je kvalitetna, nego brza, imaju tendenciju da zapamte pozitivan utisak […]<\/p>\n","protected":false},"author":1,"featured_media":663,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"148","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[21,1],"tags":[],"yoast_head":"\n10 stvari koje va\u0161i klijenti \u017eele da znate o njima - Trick Web Studio<\/title>\n<meta name=\"description\" content=\"Koliko dobro poznajete svoje klijente? 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